Accustomed to dealing with multi-million dollar pieces of art that inspire frenzied bidding from eager collector, Christie’s has recently embarked on an initiative to reach out to new collectors with auctions that provide a lower entry point for buyers with budgets too modest to secure a Picasso or Monet. We speak with a specialist of one of these auctions and see the action as it unfolds. Christie’s believes small collectors will eventually become big collectors; nurturing a culture of collecting and appreciating art is an important objective for this storied Auction House. Christie’s, a global name in the world of art!